LAILA PENCE, CFP®
Ranked as #1 in Forbes Best-In-State Wealth Advisors List for Southern California (2023)
Laila Pence, CFP®, is the President of Pence Wealth Management, a Registered Investment Advisory firm and one of the nation’s leading private wealth management firms. She specializes in wealth planning for both individuals and businesses as well as retirement income planning. She uses her expertise in taxes to guide her clients in making wise choices in allocating assets while maximizing income and appreciation within their risk tolerance. Laila’s definition of success is to make a difference in her client’s lives by taking them to the next level in creating and maintaining their wealth. The cornerstone of her success has been staying true to her commitment to helping people live their dreams through her leadership, enthusiasm and willingness to serve.
Over the past 35 years, Laila has grown Pence Wealth Management into a highly successful firm through her hard work and dedication to helping hundreds of clients develop strategies to align their personal and professional goals. Laila did her undergraduate work at UCLA and has earned the CERTIFIED FINANCIAL PLANNERTM designation, the standard of excellence in financial planning, through the College For Financial Planning.
Laila has been recognized by the financial services industry for her many achievements:
· Barron’s Hall of Fame (2019), an exclusive group of advisors who have appeared in 10 or more Barron’s annual Top 100 Advisor rankings [4]
· #1-ranked Best-in-State Wealth Advisor in Southern California, Forbes (2018-2023) [1]
· Top 1,200 Financial Advisors, Barron’s (2014-2023) [2]
· America’s Top Women Financial Advisors, Barron’s (2008-2023) [1]
· America’s Top Women Wealth Advisors, Forbes (2017-2024) [1]
· Top 100 Independent Financial Advisors, Barron’s (2012-2023) [2]
· America’s Top Wealth Advisors, Forbes (2018-2023) [1]
· Top 100 Private Wealth Management Teams, Barron’s (2021) [2]
· “Women to Watch” list of honors, InvestmentNews (2019) [3]
· Top Wealth Advisor Mom, Working Mother Magazine (in collaboration with Shook Research (2020) [5]
Outside the office, Laila is devoted to her husband and daughter. She is also very passionate about giving back to her community and has served on the Board of Trustees for Claremont Graduate University. As an immigrant from Egypt, she believes it is very important to stay connected with her Egyptian heritage. In 2017, Egyptian President Abdul Fattah al-Sisi honored Laila and 30 other Egyptian-American women who found success abroad through their distinguished skills and experiences at the “Egyptian Woman Can” conference. In addition, she is involved in Egyptian Cancer Network and Telemed Foundation by donating and fundraising for children’s hospitals in Egypt.
Pence Wealth Management, Inc. (“PWM”) is an investment adviser registered with the State of California to provide financial planning services. The financial professionals affiliated with PWM are registered with and securities and investment advisory services offered through LPL Financial, member FINRA/SIPC and a registered investment adviser. As of 12/31/2023, the total assets serviced by PWM through LPL Financial consist of over $1.69 billion in advisory and $181 million in brokerage assets.
Barron’s, Forbes/SHOOK® Research, Working Mother Magazine, PWM and LPL Financial are separate entities.
Laila Pence is a registered representative with and securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Financial planning offered through PWM, a Registered Investment Advisor.
Dryden Pence is a registered representative with and securities and advisory services offered through LPL Financial, member FINRA/SIPC and a registered investment adviser. Mr. Pence may offer financial planning services through PWM, a registered investment advisor. Mr. Pence is the Chief Investment Officer of Pence Capital Management, LLC and provides investment related consultancy services to Pence Wealth Management and Pence Financial Group.
[1] The Forbes Ranking of America’s Top Wealth Advisors, developed by SHOOK® Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence, interviews, and quantitative data. Those advisors that are considered have a minimum of seven years’ experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK® receives a fee in exchange for rankings.
[2] Barron’s Top 100 & Top 1200 is based on assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work.
[3] InvestmentNews Women to Watch – Each of the advisors and executives who made the 5th annual InvestmentNews Women to Watch list were chosen from a rigorous selection process designed to identify women who possess leadership skills, the ability to effect change in the industry, a willingness to share their expertise with other women and are committed to giving back to the community.
[4] Barron’s Hall of Fame (2019) Advisors appearing in the rankings have answered 100-plus questions about their practices in our annual survey. The questionnaire addresses a wide range of data points, including the assets the advisors oversee, the revenue they collect on those assets, the industry designations they possess, their regulatory records, the length of time they’ve been in the industry, their charitable and philanthropic work, the investment vehicles they use to allocate assets, the sizes and shapes of their teams, and more.
The rankings specifically do not factor in investment performance, as returns are tied inextricably to the risk tolerances of individual clients; to reward outsize returns would be to encourage advisors to chase them. Instead, Barron’s use assets and revenue as their primary quantitative measures, as clients tend to express their satisfaction by voting with their assets and their fees.
[5] Working Mother Magazine – SHOOK® Research considered wealth advisors who are mothers with at least one child living at home and under the age of 18. Ranking algorithm is based on qualitative measures derived from telephone and in-person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc.; and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK® Research LLC. Neither SHOOK® nor Working Mother receives compensation from the advisors or their firms in exchange for placement of a ranking.